Content Marketing and Branding your Brand

What is content marketing? Simply put, it's marketing your content....putting your content, the information you produce, out in the world for potential readers to see. You are marketing your content.

This can be easier said than done. I briefly cover content marketing in my ebook, Writing for Publicaation, available here. In the ebook, I share that it's important to not only market your content, but brand yourself in your market. You are giving content to sell a brand....and that brand is you, but you're marketing your content, not yourself. Market your writing, not your personality. Use your personality as a marketing tool, but don't market it as the brand. People can get tired of you, but they will never tire of relevant, consistent information which helps them succeed.

For more, be sure to read the ebook so you can be on your way to e-publishing success.

You can do this!

Write often.

Write well.

Just write.

~Tricia

Comments

Top Ten Most Common Edits - 2

My #2 most common edit is "toward." The vast majority of my clients use "towards" instead of "toward," as in, "Walking towards the entrance..." I correct this every time because in the US, where we use what is commonly called American English, the preferred choice is "toward," as in single. "Towards" is more commonly used in UK English and Australian English, as noted on Grammarly . In the USA, it's best to say, "Walking toward the entrance...." So, while "towards" is acceptable in other countries, for the US and Canada, "toward" is a much better choice. Keep moving toward good grammar! Write well. Write often. Just write. ~Tricia

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