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Showing posts from May, 2019

Grammar, Readability and SEO

Grammar and readability are not mutually exclusive to good SEO. I've recently read a few articles whose authors claim grammar is not a factor in Search Engine Optimization (SEO). However, I've read just as many articles which cite readability as a major factor for increasing SEO levels. You can't have one without the other. You can't have good readability and bad grammar. Good grammar is what makes readability exist....it's what causes your content to be easy to read. According to the Bedford Group , readability is defined as, "the practice of making your writing understandable and easy to digest for your target audience." (First of all, I would correct this to say, "the practice of making your writing understandable and easy for your target audience to digest," but I digress.) How do you make your writing understandable? How do you make your writing easy for your target audience to digest? Step one in answering these questions is goo...

Why I Turn Down Work

When I started my professional editing services a few years ago, I never turned down a job. I found out the hard way that this wasn't a good long-term strategy. After working on anything and everything that came my way and never turning down a job, I realized some jobs held more stress and problems than they were worth. So, here's a brief list of jobs I turn down most of the time.  1. Most rush jobs. I do take a few rush jobs if they are reasonable. I did one just last week, in fact, but the buyer was reasonable and simply wanted a 500 word document edited within 8 hours. That was reasonable and it was a good experience. But, some rush jobs aren't worth it to me. When someone wanted a 1,400 word document done within the next 3 hours, but it was dinner time at my house, I turned them down because I didn't want to rush through dinner.  I don't work between 5 and 8 PM, so if someone needs work during that time, I turn them down every time. Family comes f...