Skip to main content

Posts

Showing posts from March, 2012

Know the Lingo!

The English language is funny.  Just when we think we have it mastered, new words are introduced and we have to expand our vocabulary.  This happened in the cooking world when Rachael Ray coined the term EVOO for Extra Virgin Olive Oil.  Suddenly, EVOO made the dictionary and people had to start adding that to their cookbooks in order to reach and relate to a new generation of cooks.  How cool is that?  I mean, seriously, being able to influence the dictionary writers through frequently-used changes in language is mind-blowing!  Kudos to Rachael Ray! Knowing the lingo of the writing world is equally as important as knowing the lingo when you're cooking. If you don't know the lingo, your recipes won't turn out like they should. If you don't know the writing lingo, your targeted market will not be hit.  Here are a few commonly-used terms to get you started. This is not a comprehensive list by any means; it is only a jump-start for you to search deeper:...